“What are they really thinking?”

The Zacharias Group specializes in qualitative research, meeting facilitation and other services for clients involved with health care and a broad range of related issues. With 30 years of experience in the field, we have learned to filter out client preconceptions and respondent hesitations to get at the truth of what people believe—as well as the implications for our clients. We are experts at:

  • Listening to respondents, our clients and others.
  • Learning from what we hear…tempered by our broad experience.
  • Leading meaningful discussion to gain useful insights and spark action.

Alone or in collaboration with other specialists, we can take clients through the full process of issue and policy exploration, from assessing the environment; to planning and executing qualitative research; to evaluation of findings—alone or as part of a broader research plan; to synthesis of implications for strategic planning.

We use our same skills to moderate or facilitate large meetings and small groups grappling with issues of policy, programs or procedures.

Based in South Portland Maine, we operate across the U.S.