Our Mission

An ear for information and a passion for issues

Our overriding goal at The Zacharias Group is to provide our clients with the information they need to make sound decisions about policies, programs and marketing of them. To accomplish this goal, we adhere to the following tenets:

  • We always strive to get at the truth of an issue. We believe in telling clients what they need to hear, not just what they want to hear.
  • We believe qualitative research, used properly, can be a powerful tool to gain insights into what lies behind the numbers.
  • We believe in treating our respondents, clients and others with respect. We strive to create a research environment in which all participants feel safe and empowered to give their true opinions on whatever issue we raise.
  • We value and take seriously the vital information that people share with us in interviews, individually or in groups.