"Lee Zacharias has been invaluable to the American Hospital Association in designing and executing its highly regarded research into the public changing perception of health care. She expertly led dozens of focus groups across America and played a key role in crafting a successful strategy to communicate the results to health care leaders and inspire them to take action."

—Richard Wade
Rugby Hall Communications, LLC
and former Vice President for Strategic Communications
American Hospital Association

Health Care

Health care is our passion, and long experience has sharpened our understanding of the complex issues involved. We have demonstrated a unique ability to get at the truth for dozens of health care clients, both private-sector and public:

  • American Hospital Association and multiple state hospital associations
  • Regional health care systems
  • National and international consulting, public relations and advertising firms
  • Local community hospitals
  • University of Maryland Center on Aging
  • Health Research & Educational Trust
  • State governments
  • Insurance carriers

Often, we also work closely with a separate organization funding the research, such as the Robert Wood Johnson Foundation, and the U.S. Department of Health & Human Service’s Assistant Secretary for Planning and Evaluation (ASPE) and Centers for Medicare & Medicaid Services (CMS).

The Zacharias Group has managed complete research programs; conducted focus groups and in-depth interviews; moderated national conferences on health issues and the public's perception of health care; and facilitated planning sessions, trainings and “town meetings” among participants ranging from Boards of Directors and management, to medical professionals (doctors, nurses and others) and staff, to patients and the community. We have often been called on to explore women's health initiatives.

These are a few of the complex issues we’ve helped clients understand better:

  • Public perception issues and quality of care ratings: are they simply a matter of better PR, or does the institution need to look at its actual behavior?
  • How does the meaning of “quality” health care vary among different audiences—providers, consumers, insurers, policymakers?
  • Consequences of the trend toward mergers and the erosion of the community hospital model.
  • Evaluation of online consumer health guides on ease of use, value of the information presented—and what consumers deemed lacking.
  • Attitudes on purchasing long-term care insurance: what are the barriers for consumers?