“Lee is uniquely gifted in critical listening skills and in the analysis of the group process. She helps a group get to a bottom line, and with her marketing awareness, leads an organization to use the acquired information to make strategic decisions.”

— Glenn Good
Chairman, Marketing Committee
American Psychoanalytic Association

Our Services

Our core skill at The Zacharias Group is face-to-face interaction to facilitate a productive exchange of information.

We offer a full complement of state-of-the-art, fully customized marketing research techniques, at the heart of which are interviews—one-on-one or in groups—to help our clients get the information they need on their industry and their customers.

While we specialize in qualitative research, we can also take the lead role in a more comprehensive research approach, working with others to employ the full range of quantitative methodologies, including telephone, email and web surveys. We are astute interpreters of results in ways that lead to actionable solutions.

We also are adept at facilitating and moderating meetings and panels in a way that leads to broad participation and productive outcomes.

For complex issues, many of our clients find it extremely valuable to have TZG conduct a formal environment assessment.

Finally, we can cost-effectively train in-house staff to conduct informal group or individual interviews and facilitate internal meetings.